About us

A small studio with a big heart.

Huggnote CX is the natural evolution of Huggnote — an award-winning consumer platform, founded by two music-loving Irish sisters, that turns songs into virtual hugs for hundreds of thousands of people across 204 countries.

It began with a feeling. A song on the radio, a friend far away, and the thought: if only there was a way to digitally giftwrap this song and send it — it would say everything words couldn't. That small spark became a global community of users making each other's hearts sing.

Huggnote CX brings that same power of music and emotion to consumer brands — turning everyday interactions into moments customers actually feel. We work with a limited number of values-led partners per region and category, so every collaboration stays meaningful, and every moment unmistakably yours.

Customer-first

Every brief starts with the human, not the funnel.

Joy & connection

We design for the feeling, not the metric.

Sustainability

Positive impact is baked in, never bolted on.

Thoughtful craft

Premium moments, considered down to the detail.

Read more — our approach Apply for beta access